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Keane: July 2011 and the Play (Button's) the Thing

Written by Kevin P. Keane   
Saturday, 16 July 2011 10:47

Keane: July 2011 and the Play (Button's) the Thing

A tale of two or 3 (video) tapes

Entries to the 37th International Gallery of Excellence continue to stream in and YES at the request of many entrants 'round the globe, the deadline has been extended to allow all interested graphic arts firms to take advantage of the business building bonanza that the cachet of the imprimatur "International Award Winning" can provide for your firm and perhaps more important - for the firm of your valued client(s).

We wrote to a large number of entrants on Friday 15 July as follows:

"I'm sure I am a horrible pest, it's just that I fervently believe that any firm putting ink on paper, or on any kind of substrate has a huge opportunity to leverage an award won in the International Gallery.  There is no great value in getting a news release about the win into our trade industry press (at least I don't think one's competitors are likely to become clients anytime soon!) 

I do think one can help a key client use the fact of an award won by virtue of a project done for the client, to show the client how to wring the most marketing value from the award by promoting it to said clients industry, customers and networks.  Candidly, and somewhat ironically, I think that probably means video. (in addition to news releases, and "International Award Winning" widgits on websites, stationery, business cards, packaging etc.)  And thru helping a customer better market the award (think marketing services provider) one's credibility in continuing to service that valued client's account is enhanced.
 
And the reason you would invest the effort to help a client better market their award win?  We call it leveraged marketing.  Selling a service requires a much longer and more intricate sales effort than does selling a commodity like ink on paper.  Clients who have been used to buying marketing services from agencies and other creatives may be taken aback by a printing firm now offering marketing services.  So we have to use new tools and new ideas to prove our worth.  And what better way to cement your worth than by properly feting the award winning project that resulted from your client - printer partnership?
 
My goal for all our winners in the 37th International Gallery is to help them accomplish leveraged marketing. I can't wait."
 
Marketing surveys indicate that many small businesses want to use video in their marketing efforts.  Is it possible for former printing firms now recast as marketing services providers to help achieve this worthy goal?  We think it is more than worthy.  It is essential.
 
On Saturday 16 July 2011 we posted this item on the IAPHC Facebook Group page: 
 
"Our 1,775th connection on Linked In is Ron Mifsud, Managing Director at Impressions Digital Print on the island of Malta. He had this video linked on his profile -- 36 seconds, quik-cut editing, specific contact details at the end. We still prefer to see a human, but in our no-attention span era, this 'fillum' hits most of the key factors to communicate the power of print via video. Well done!"
 

That  video was posted to You Tube on 7 January 2011.

Jeffrey Hayzlett, former Chief Marketing Officer and VP for Eastman Kodak Co and great friend to so many of us in the global graphic arts wrote a best selling book last year called "The Mirror Test" in which he espoused the power of the 118 -- Jeff posits that you have about 8 seconds to hook someone's attention and then another 110 second to sell them on your unique capability.  Less than 2 minutes to market You!.  Very hard to do well.

Can printers market themselves in a quick video?  Here from New Zealand is one affirmative answer:

That video was posted to You Tube on 30 March 2011.

Like the earlier effort, we think 'putting a face on the firm' is one more arrow in the quiver of marketing direct hits via video. 

As you watch this nearly perfect video, consider this - it was the customer who approached the Stevens' brothers in Portland, Oregon about the possibility of featuring their printing firm, Stevens Printing, in a professionally shot video sponsored by  the customer.  How could Rich and Dave Stevens say no?

That video was posted to You Tube on 28 March 2011

And now consider this -- if you helped a valued client shoot a very short video that saluted a particular project your firm printed for that client, and the video featured the proud and smiling face of the client, and some lovely graphical images of the piece that won and the Gorgeous International Gallery award plaque, and closed with contact details for both the client and your printing/graphics/marketing service firm ....  Well who could resist posting that video on their website, on You Tube, on Linked In, on Facebook, on Twitter, on Google+ and otherwise sharing it with their customers and networks and thereby dramatically increasing the possible exposure of your firm's name as an award winning provider well worth contacting?

Leveraged Marketing indeed!  Business Building Bonanza indeed! 

Now perhaps you are objecting -- my shop has no video production skills!  Maybe so, and while a long term strategy review might suggest that this will be essential in your future, for right now you can partner with a local firm with video competency.  IAPHC member John Foley, CEO of interlinkONE and Grow Socially has written a must read book for anyone in the global graphic arts.  It is titled: "Business Transformation * A New Path to Profit for the Printing Industry"  on pages 26-28 John describes how Westamerica Graphics has broaded its services portfolio by partnering with other firms.  You can do this, it's called leverage.

OK then.  "Say no more, Say no more," sayeth you, emulating Eric Idle in the famous Monty Python skit, "How do I enter some projects for some of my best customers in the 37th International Gallery?"  Why you clik this link right HERE.

Here is a photo of his eminence gris, the great guru of the Graphic Arts, Prof. Frank Romano taken during his tour of Concord Litho in Concord New Hampshire last month.  The video was run on WhatTheyThink.com (on 8 June 2011) and one notable sequence shows Frank in front of a wall at Concord Litho which is choc-a-bloc full of printing awards won by that firm.  Conveniently, Frank just happens to be standing in front of a raft of International Gallery awards won by Concord.  Frank is heard to say in the video that Concord Litho is one of the best firms he has visited in a long while.  Testimonials of Excellence as evidenced by International Gallery Awards won by Concord Litho (or won by your firm for your CLIENTS) matter more than ever.  So just do it, and then video tape it too!

The screen capture image above (those are International Gallery awards over both of Frank's shoulders,) was kindly provided by our friend and fantastic IAPHC member Ali Westcott who is the very effective Communications Director for Concord Litho. 

Remember, the cachet of the imprimatur "International Award Winning" tells a new client they can trust you with their project.  And for those all important current clients?  Well surely you'll agree that client delight is the best emotion of all!

There is still one more facet to your International Gallery participation -- it can result in wholly unexpected new business opportunities for you because we carefully scrutinize every single entry to learn about that entrants unique skill sets.  Here is an example of this form of networking in action:

-----Original Message-----
From: Kevin Keane
To: jlamb@egp.com; jdreisbach@egp.com; cpinto@egp.com
Sent: Sat, Jul 16, 2011 11:59 am Subject: Possible web printing oppty for Evergreen Printing?

Hi Jim, John and Carmen -- this post was put up on the IAPHC Linked In Group page on Friday, and I naturally thought of Evergreen Printing and Publishing based on your past extraordinarily well crafted (and award winning) entries to the International Gallery as selected by Jim Lamb each year for the past 4 or 5 years.  You folks do GREAT work!
 
I saw that you knocked them dead at the WOA awards too, so belated congrats on those accomplishments also.

 
Joseph Rigo  
Hi, Looking for great Web Shops in New Jersey (Plant must be in N.J.). Please email replies with equipment lists to: joe.rigo@helpproduce.com Thanks, Joe
1 day ago
 
 
1 comment
Kevin Keane
Kevin KeaneHi Joe
I can think of 4 or 5 web printers in New Jersey. Firms that are award winning caliber firms having won in the annual International Gallery produced by the IAPHC. They include: Sandy Alexander in Clifton NJ (Joe Shanahan); Evergreen Printing and Publishing in Bellmawr NJ (Jim Lamb) Unimac Graphics in Carlstadt NJ (Rob Sternau) AFL Web Printing in Vorhees NJ ( Jim Hager) and Command Web Offset in Secaucus NJ (Pamela Conover) If you would like, I can connect you directly with each of the firms and the contact names supplied.
Kind Regards,
Kevin Keane

 
Cheers!
 
We now count 554 participants from around the globe in our IAPHC Facebook Group with a stellar line-up of C-Level graphic arts executives, YOU are cordially welcome to join our Group also!  Here is the link:
 

Last Updated on Monday, 18 July 2011 09:41
 
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Linkin In with the loopy leprechaun lawyer dude

Written by Kevin P. Keane   
Tuesday, 31 May 2011 12:40

Linkin In with the loopy leprechaun lawyer dude

 
On 31 May 2011, Kim Kotel, a Strategic/National Account Manager at our wonderful sponsor partner GPA, Specialty Substrate Solutions (www.askgpa.com) became my 1,500th Linked In connection.
 
She should get a prize! Hmmmm, I know we have a lot of well listened Linkin Park CD's around the manse; or maybe she would like a FREE copy of the 37th International Gallery Call for Entries. (Just like a leprechaun she says, all he cares about is GOLD awards :)
 
Still, it's a notable landmark in our quest to Connect with the Global Graphics Community in keeping with the IAPHC's Mission-Mandate: "We exist to Educate/Promote/Inform/Connect our members with the global graphic community."
 
Developing a network of connections is not an arms race to see who can have the biggest pile of connects -- our pal Jeff Hayzlett, best selling author of "The Mirror Test" (http://hayzlett.com/) has left all of us so far in the rear view mirror, we won't even think about catching him! That dude knows everybody!
 
It IS about connecting with another human being with the possibility of being some small help to one of those individual connections one fine day.
 
Last year, we read a gently chiding and absolutely spot on post by our brother Paul Castain of the beyond terrific Your Sales Playbook (www.yoursalesplaybook.com).
 
Paul is a power user of Linked In, but urged his readers to consider a lesson they should have learned in kindergarten -- be nice to others!
 
He noted that Linked In has a default mechanism for inviting someone to connect with you, but as it is a default invite, the language is brief and quite impersonal. Paul asked why we wouldn't all take a few extra seconds to personalize our invites.
 
Point taken, we were chagrined to admit. And so we developed our own little invite:
 
"Hi Paul!
 
I'd be truly honored to add you to my professional network on LinkedIn. Thanks and hope you had a great Memorial Day!
 
- Kevin Keane
IAPHC, The Graphic Professionals Resource Network
37th International Gallery of Superb Printing HQ
Ck out our 555 mbr IAPHC Facebook Group too!"
 
One aspect of making the little extra effort? It humanizes you in the eyes of your burgeoning network. Consider this reply :
 
On 03/31/11 1:34 PM, Lori Paravano wrote:
--------------------
Mr. Keane, that was the best example of an invitation I have ever had. It is so good to know that gracious people are still a part of our industry. Thank you for that lovely message. Have a wonderful rest of the year and hopefully spring is on the way - even though we are suppose to get snow tonight! Of course, I am talking to someone who knows something about snow! Take care and have a healthy, prosperous 2011!
Regards,

Lori Paravano
_____________
 
Lori is president of Paravano Printing in the Philadelphia, Pennsylvania market. We have never met, but the extra effort makes the connection a bit more real, and someday, when she least expects it (to borrow shamelessly from Candid Camera's famous line) we will bring her a new business opportunity, an idea for her business or some other thing that makes connection matter. Remember Metcalfe's Law? Robert Metcalfe held that the more nodes (connections) on a network, the more exponentially valuable the network becomes.
 
Marc Andreesen, one of the founders of the world wide web, said:
 
"A network in general behaves in such a way that the more nodes that are added to it, the whole thing gets more valuable for everyone on it because all of a sudden there's all this new stuff that wasn't there before. You saw it with the phone system. The more phones that are on the network, the more valuable it is to everyone because then you can call these people. Federal Express, in order to grow their business, would add a node in Topeka and business in New York would spike. You see it on the Internet all the time. Every new node, every new server, every new user expands the possibilities for everyone else who's already there."
 
Note also that our attempt to personalise the invite to connect on Linked In, can be changed with the seasons, holidays etc. If we are reaching out to someone in Canada, we are truly honoured. If someone is in Quebec, we may use a French language salutation. This is not an affectation, it is a remark of respect for other cultures. It takes an extra minute and that person is worth it.
 
Additionally, you can see that we promote the IAPHC's premier event: "The International Gallery" in the Linked In invite. Since you are reading this, no doubt you want to find out more and you can do so right HERE as well as in many sections of the IAPHC website.
 
Furthermore, we cross-promote the IAPHC's very active Facebook Group page and know of a number of folks who became aware of the IAPHC Facebook Group page, and joined that Group (hey another network!) by virtue of seeing it referenced in our Linked In invite.
 
One of our longtime connections and friends, IAPHC member Ray Leveque wound up his duties at Printcrafters Inc in Winnipeg Manitoba last week, and sent this tremendously classy note to his suppliers, contacts, connections and more:
 
"To my valued friends and clients:
 
As most of you are aware, Printcrafters went into receivership in early April and is no longer in business.  Today is my last day and I wanted to take this opportunity to say that I have enjoyed doing business with you over the years and I appreciate having had this wonderful opportunity to work with you. Over the years you have allowed me to grow professionally by working with you on each of your projects.
 
I now look forward to a new chapter in my life, one that I’m sure will bring new challenges and add more diverse experiences to my career. I do wish you and your company every success in all your future endeavors.
 
I look forward to the possibilities of our paths crossing again in the near future and if you want, we can keep in touch by email and I am on LinkedIn. Please visit my profile to check out my updates as they happen and if we’re not connected please send me an invitation and I will be sure to accept the invitation. 
 
With best regards,
 
Ray Leveque"
 
Ray has asked that we write a little 'recommendation' for him to include on his Linked In profile, as you can imagine, it will not be a chore to recommend such a class act.
 
Building a network takes a little effort, and to do so in a human and respectful manner requires a bit more effort still. We think it is worth it. So what can we do to help you?

We are open to connection, and trust, if we are not already part of each other's network, we will remedy that error quickly! Oh, and by the way, while writing this little blog piece our network grew to 1,505 wonderful folks like thee!

You see, kimosabe? Connection matters!  Capiche?

Last Updated on Tuesday, 31 May 2011 15:04
 
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Gallery's Good 4 Pride N Print

Written by Kevin P. Keane   
Tuesday, 03 May 2011 00:00

Gallery's Good 4 Pride N Print

Been a Good few months for seeing the many ways in which winners in the IAPHC's International Gallery take pride in their achievements won on behalf of their clients.

In a message dated 3/30/2011 2:57:01 P.M. Central Daylight Time, deanandersen@transcontinental.ca writes:
 
"Hello Kevin
I hope all is well with you and Lesley, please say hello to her for me as well.  Things for me here in Vancouver are starting to develop some normalcy.  I just wanted to send you a note to say thank-you as we received our Gallery Awards and I wanted to share with you the posting that has been displayed in our office lobby for all to see. 
 
The poster was a shared idea developed by Joanne Pettigrew and Gerry Maginn in our office. I thought it was a great idea and a nice display.
 
Oh and just so you know that the networking has not stopped, as  a number of years ago when LA hosted an International Convention I had the opportunity to meet a fellow colleague from the Transcontinental LA sales office by the name of Michelle Stevens, well last week I was in LA for a vacation and was able to have a visit with her and her husband who both still work at our LA office and they are expecting their second child and doing well. Would not of happened without our association.  Take care my friend and talk to you soon.
Thank-you
Dean"
 
 
 
Dean Andersen
Manufacturing Manager
Transcontinental Vancouver
725 Hampstead Close,
Annacis Island, Delta,
British Columbia V3M 6R6

Joanne Pettigrew is the wonderfully talented lady who looks after the submission of Transcontinental Vancouver's entries to each successive International Gallery.  Last week, she placed an order for 15 duplicate awards which the Transcon sales team will be presenting to clients.  Here is a picture of the display Dean mentions:

 

Meanwhile, Tom Newland, who owns the Allegra Print & Imaging centre that graciously assented to be our depot for delivery of International Gallery entry submissions generated some positive energy for his own GOLD award winning submission to the 36th International Gallery.  Tom's project was recognized for its innovative use of introducing a new wide format printer by means of piggybacking on the excitement of a new baseball stadium  (Target Field) opening in Minneapolis.

In this page capture from Allegra magazine, we see that the IAPHC was recognized as the 'client' for purposes of Tom's entry into the International Gallery. 

www.iaphc.org/images/iaphc/Documents/allegramagazine.pdf

The Allegra owners magazine also included this additional info about Tom and the project:

www.iaphc.org/images/iaphc/Documents/article.pdf

We loved the poster, because we are rabid baseball fans and because we were thrilled to see the IAPHC logo in lights.

 

Later this week, we stopped by the Vintage 99 company Facebook page and were just as thrilled to see that the fine folks at Vintage 99 in Livermore California are saluting their award wins for their excellent labels by including pictures of the awards on their company Facebook page:

We have a robust, diverse and growing group of firms who have contacted us to say they will be entering the International Gallery in 2011 -- they include, The Flesh Company, A&M Label, 3i Graphics, Specialty Print Communications, Graphics West, McCormick & Armstrong, AJ Images, and The RB Dwyer Group.  Only Graphics West and AJ Images have ever entered previously, so that certainly bodes well for the competition.

On March 31, 2011, the Central Minnesota Printing Professionals, a chapter of the IAPHC, held their annual awards banquet.  Winners included Nahan Printing, Quad/Graphics St. Cloud, Sentinel Printing, Wolters Kluwer, Sunray Printing, Kenning Outsource Group, Lakeside Press, Corporate Graphics International (a unit of Taylor Corporation) and Merrill Communications LLC - part of Merrill Corporation.

Natalie Rein of Merrill Communications sent along this comment and the picture that accompanies her e-mail:

"It is always exciting to bring the results of the show back to the production floor and see the pride in every one's face. They work very hard all year and this is probably one of the biggest ways to give positive feedback to a well deserved team. 

I have attached a couple of pictures of the display we have set up with the results of both the CMPP and IAPHC Gallery competitions."

On April 20, 2011 the IAPHC-Detroit chapter held its annual Gallery awards banquet, and one of the winning firms -- A&M Label of Wixom Michigan has done a fine job of celebrating their success on the company Blog administered by IAPHC member, and technology savant for A&M - David Platz.:

http://amlabel.wordpress.com/2011/04/20/annual-dcphc-awards-dinner/#comments

On May 10, 2011, IAPHC member, and frequent Gold award winner in the International Gallery, Charlie Clark, proprietor of Charlie Clark Books llc sent us a PDF file announcing that he will again serve as a judge of the Sinar Mas Printing Awards in China.  We salute our good friend Charlie (few know more about the book printing process than Charlie!!) and especially commend him for the excellent and attractive use of logo art in his news release:

www.iaphc.org/images/iaphc/Documents/member_news_sinar_mas.pdf

If your company wants to participate in this great opportunity to celebrate your clients, you can download an easy to work with MS Word  version of the 2011 Call for Entries right HEREWe look forward to helping you fully leveage and market your successes!  

Last Updated on Tuesday, 10 May 2011 15:19
 
 
 
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Look, Boss, it's de Book, de Book!

Written by Kevin P. Keane   
Monday, 14 March 2011 09:13

Look, Boss, it's de Book, de Book!

Apologies to the late Hervé Villechaize, but if the line works, wear it.

We read the following blog on 21 February 2011 about a particular speaker at Dscoop6, the fabulous conference sponsored by HP.  If you've been reading our posts on either our IAPHC Facebook Group page or our IAPHC Linked In Group page, you know we think the world of Jennifer Matt, blog-meister on WhatTheyThink with her aptly named Web and Print Blog who is fearlessly cajoling the print and graphics industry to move their businesses online - in a phrase she coined, to provide: "print e-commerce."

http://thewebandprint.com/web-to-print/hanging-out-on-the-solution-side-dscoop6/

We hadn't heard of Mr. Slap and filed Jennifer's rousing endorsement away 'til our next trip to one of Barnes & Noble's bricks and mortar stores, which happened yesterday.  We plopped down in the store and read the first 10 pages or so and then made for the registers to buy the printed book.

Jennifer is right -- awesome book:

You should buy a copy or three for the managers at your place.  The book will rock their world.

Keep in mind it is a slippery read, by which I mean you need to have some quiet contemplative time to absorb it and maybe delve back a page or two earlier that you have already bent the page over to find it more easily (not so easy on the ole e-book reader) and make sure you grasp what some call his subversive message.

The basic premise is so counter-intuitive to the management bromides we have all been ladled ad nauseum for so many years, that the idea is slippery like an eel.  And if you grasp it, you will be crazy like a fox.

Maybe you recollect hearing about a small greeting cards printer in Kansas City:

“The internal commitment generated for us by Slap is priceless.”

Bill Guibor, Chief Operating Officer
HALLMARK

Buy a copy or three and dog ear pages 38 - 42  about a tiny little firm you may have heard of called Quad/Graphics.  Priceless war stories about the late great Harry V Quadracci of course, but also some insight into Quad -- (admittedly before they went public after the Worldcolor deal which will inevitably change some cherished cultural traditions to satisfy the Wall Street anal-ists.)

How about this exchange between Pamela Lopez of Quad and Stan Slap on Page 41:

"Anything else missing?" I ask her.

"Budgets for one thing," she says.  "There's really only a loose budget, which means you teach people to do what's right because it's right, not because it costs a lot or it's going to cost too much."

"A manager at Quad does not have an operating budget? I confirm, checking to see that the backup recorder is working.

"Correct," she says.......

I loved the book.  The print industry has become so hide-bound conservative, understandable given the last few years, but still way too starched to take risks. This book says you have to take a flyer once in awhile, trust your managers, let their emotional commitment to the idea and the company carry the day. 

Management by numbers is a successful strategy, but it rarely spurs true innovation because innovation requires risk and risk doesn't add up if numbers are all one considers.

Get the book.  Support the printing industry, change the printing industry, and go get the book.

From page 62:

"Listen up:  As a manager, your most important responsibility is to your company.  As a leader, your most important responsibility is to yourself.  You must fulfill your personal responsibility first; far from being subversive, this is the single most supportive corporate action you can take.

Your company really has to work for you before you'll really work for your company."

As the global graphics industry continues to grapple with the major structural changes occuring at warp speed, the power of a human being's testimonial remains unmatched for being real and offering the aura of trust.  We think using video to supplement written testimonials or to put a human 'face' on a firm is still a huge opportunity for most of the industry.  We close with a video we ran across from AGFA Graphics in Europe.  It features 4 blokes in the UK offering their viewpoints and also shows off a bit of the technology referred to by the gents. It's maybe a little too Star-Warsy in its effects, and probably could have lost a minute or two on the cutting room floor, but it's real, human and notable as a result.  From a You Tube post of 10 November 2010:

Last Updated on Monday, 14 March 2011 10:33
 
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Keane and the Digital Natives

Written by Kevin P. Keane   
Wednesday, 16 February 2011 09:34

Hi !

Valentine's Day brought this message from David Platz who is the QR codes and other emerging technologies guru at A&M Label in Wixom, Michigan
 
LinkedIn
Date: 2/14/2011
Subject: RE: Membership

On 02/14/11 11:07 AM, David Platz wrote:
--------------------
Hi Kevin,

I just opened your letter regarding membership for 2011. I just wanted to let you know that I will for sure be joining this year and thank you for sending me the letter.

I look forward to all the doors that will be opened with joining the group!
>>>>>>>>>>>>>>>>>>>><<<<<<<<<<<<<<<<<<
The youngest of my sons turned 21 in January, meaning he was born in 1990, meaning he is a digital native, meaning he has no memory of a world without the Internet. David Platz is a young man, who is extremely adept at using social networking tools for the benefit of his employer; he is, effectively, a digital native.
 
The prolific blogger Jane Friedman, guest lectures at the University of Cincinnati and wrote about her impressions of Digital Natives on her blog There Are No Rules - What Digital Natives Can Teach Us About Publishing on 10 February:
 
"So here is what writers/authors might like to know about so-called "digital native" mindset.
  • Connection is highly valued. There's acceptance that what we experience online is all within a shifting, hybrid environment. There's an understanding of the risks associated with online identities, but also an instinct about handling paradoxes inherent in online identity and self-expression.
  • Media neutral. There are many ways to access entertainment or information, and the most valuable content doesn't have to be physically produced/available to be worthy or credible.
  • Focused on passion. Many of my students feel free to completely ignore topics/subjects/lectures they're not personally interested in. What they care about is doing stuff they love. I've read articles that point out the younger generations are afraid they will end up doing things in life they hate. While there's an entire book on this single bullet-point alone, the larger message I hope print-focused authors/writers can take away is: As long as you're doing what you love, does it matter if the expression takes a digital or physical form? Or that a publisher rubber-stamps it?"
Ms. Friedman is very bright, and I think her observations are intriguing, especially since the IAPHC is all about Connection -  "we exist to educate/promote/inform and connect all our members and the global graphic community."
 
Perhaps you have contact with students, digital natives all, and certainly you agree with the life-long learning requirement our digital age demands.
 
At the IAPHC we are learning and changing as the Social Network phenomenon alters the landscape on a daily basis.
 
We are encouraged by the number of folks who are reaching out to us, via social networks like Linked In and Facebook, to say they are joining the IAPHC -- thereby improving our network as Metcalfe's Law reminds.
 
We hope you will join them too.  If you can't wait for a snail mail invoice, here is a link to a very simple enrollment form on our contact page on our website. (six lines below our logo, an MS Word form)
 
 
We close with a video we posted to our IAPHC Facebook Group on Monday 14 February. 
 
We think this ought to be required viewing for every graphic arts professional. It comes from McLoughlin in Toronto, was posted to You Tube on 25 January 2011,  and is full of many fascinating and perhaps unsettling data points.
 
 
The world of the graphic arts continues to change at warp speed, trying to go it alone is a fool's errand.
 
We need each other to learn and to implement.  A network is much stronger than the sum of its parts.
 
Please join us as we scan the world media to aggregate content, and to then curate that content into byte sized actionable inspirations.
 
There are 3 good & true reasons to join the IAPHC and your fellow graphic arts professionals:
 
1) Every day we send unexpected business opportunities to members, why can't you be next?
 
2) The substantial savings for member entries in the Marketing Bonanza called the Int'l Gallery
 
3) and most of all, if our content curation yields you one brilliant idea for your business, then the dividend is EPIC -- Neat-o Kean-o indeed.
 
Thanks!
 
We now count 499 participants in our Facebook Group with a stellar line-up of C-Level graphic arts executives, YOU are cordially welcome to join our Group also!
 
 
Last Updated on Wednesday, 16 February 2011 12:09
 
 
 
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