The Sun The Moon and the Gallery Stars are Out!
The Sun & Moon and the Gallery Stars are Out!
P.O. Box 110358
Trumbull, CT 06611
Gallery Newsmakers and Nice Noisemakers
From Copresco in Carol Stream Illinois and their award-winning Overnite Lite newsletter:
Steve Johnson, owner of Copresco is an IAPHC member and a frequent columnist on the topic of marketing for American Printer magazine. It's pretty clear that Steve embraces the marketing opportunity of the International Gallery!
On 23 February 2011, Steve Johnson posted another version of the news release on our IAPHC Facebook Group page reminding us once again that all PR is Good PR:
And from long-time International Gallery sponsor, Western States Envelope & Label:
Ever get the feeling...as your out there--is anybody listening? I know I do and I am listening...especially to your great contributions.
I am excited that I just wanted to take this morning to share some great news. The Printing Industries of America has a great new book about Social Media out there have you seen it yet? It was created purely to assist printers and get them educated about how to help themselves learn social media. I has some really great step-by-steps. Here is a couple of pictures and a few pages for you to take a peek at. The coolest thing for Western States is we actually made page one...can you believe it?
(See attached file: SocialMediaGuidePage64.jpg)(See attached file: SocialMediaGuidePage.jpg)(See attached file: SocialMediaGuideCover.jpg)
Best Kevin, talk soon.
Renee M. Berger
Renee has done a wonderful job of making Western States part of the Media Mixology as she shepherds the firm's presence on Linked In and Facebook and Twitter and YouTube, She is also our Gallery Gal at the firm and sent along this link:
"Received the awards and here's the link --pretty nice huh?
Best my friend--I am really listening."
Renee M. Berger
Or, take a moment and let the images on Abbott's Printing (Yakima, Washington) website scroll - a great salute to owners and their employee team who are justly proud of their award winning tradition on behalf of their most cherished resource -- their clients, in the International Gallery and in the PPI Print Rocks event. Steve Noble is a long time IAPHC member and never fails to order duplicate awards to honor the clients of Abbott's Printing. Quality counts, leveraging that success is Golden!
And from longtime IAPHC International Gallery sponsor Eastman Kodak Company, comes this news release posted on 23 February 2011 in World Graphic Arts. When we posted the news release to our IAPHC Facebook Group page, we said:
"We have commented before, that Elizabeth Hogan-Scott's PR team at Kodak has amazing success in getting PR coverage and when it happens to concern our favourite program, well we get even more delighted. The photo image has to do with the Red Flourescing Ink feature one can use on the Kodak NexPress digital printing press, we will post another comment about this very entry...."
Kevin P. Keane "Data Sheet printed inline with Red Fluorescing ink to add security feature, can not be duplicated, therefore preventing fraud. To see feature you must use the InData Systems UV light supplied." Of interest, is that among this years entries to the International Gallery -- four pieces, this one from Kodak, two more from Xerox and one from another entrant all needed UV light to see what was being done, very cool stuff
and also on 23 February we had this e-mail from Charlene McNeil marketing director at Hammer Packaging in Rochester New York:
In a message dated 2/23/2011 9:33:19 A.M. Central Standard Time, Charlene@hammerpackaging.com writes:
Hi Kevin:I am working on a press release for our IAPHC Awards. Any chance of getting a new quote from you - this is what you gave us last year (which was awesome):Kevin Keane, president of IAPHC, commented: "Our event has been the beneficiary of seeing the growth of Hammer Packaging in terms of technical execution, range of product and services, and an avid embrace of leading with excellence for many years. In recent years we have seen how label printing, a field at the root of Hammer history, has become high art as presented by the entries from Hammer. World class brands turn to a world class purveyor like Hammer to help their product stand out amidst the field. We salute the team at Hammer Packaging for living their mantra - 'we lead, we don't follow' - and we congratulate them on their nine International Gallery awards celebrating their world class graphic arts prowess."Thanks.
In a message dated 2/25/2011 Charlene@hammerpackaging.com writes:
Wow Kevin - awesome ... thanks so much!
>>> <Kevin Keane wrote> 2/23/2011 1:50 PM >>>
"Once again, the IAPHC, The Graphic Professionals Resource Network, the association which coordinates the International Gallery was pleased to present to its judges, an outstanding slate of label entries submitted by regular entrant and frequent winner, Hammer Packaging. Kevin Keane, President and CEO of the IAPHC commented: 'Each year, we are intrigued to see what label submissions will be forthcoming from Hammer Packaging. Labels on virtually every product we purchase are becoming ever more intricate, and colorful and most importantly -- effective in creating stop-em-in-their-tracks attention and in displaying product attributes and conveying crucial information. Hammer prides itself on listening carefully to its customers and the fact that our judges presented 10 awards, and fully half of them were Gold awards, speaks eloquently of the printer understanding the clients vision. Hammer Packaging has ordered duplicate awards to be presented to its world class roster of clients in recognition of the partnership between client and Hammer's graphic artistry. We congratulate the entire team at Hammer Packaging for their remarkable achievements in the 36th International Gallery.'"
We have already fielded some inquires from printers in Las Vegas and Edmonton and Chicago and Wichita and Madison looking for the Call for Entries for the 37th International Gallery.
The Call for Entries for the 2011 event, (the 37th International Gallery) is available as an easy to complete MS Word File by clicking HERE.
And we are thrilled about this exciting update from our longtime sponsor Xerox Corporation:
In a message dated 3/4/2011 8:08:36 A.M. Central Standard Time, William.Michael@xerox.com writes:
Kevin – this logo art is perfect – thank you!
Marketing Communications Analyst
Graphic Communications Business Group
36th International Gallery News Release
If you liked it then you should have put a label on it
If you liked it then you should have put a label on it
From an e-mail sent to label printers all over the world on 27 July.
Kevin:Can we still submit some entries?BILL ORME | MARKETING COMMUNICATIONS MGR.SMYTH COMPANIES, LLC
Kevin if we still have time I’m going to try and pull three samples to send in to you today.Bill BarteeVintage 99 Label Mfg. Inc.611 Enterprise CourtLivermore, CA 94550
Kevin Keane - Proud Proselytizer for the Potential of Print
EXTEND ? Flexible R Us
EXTEND ? Flexible R Us
Global Designers/Printers/Finishers all work in a world of ever shorter run lengths and ever more absurd client delivery needs; in a phrase -
time-pressed / over-stressed.
Thus, at the request of many of these fine folks, the International Gallery entry deadline has been extended until 30 July 2010.
Testimonial marketing works, always has, always will. That photo was found on the website of Sentinel Printing based in St. Cloud, Minnesota, a firm that regularly wins in the International Gallery and also won the Best of Show in the 2010 Central Minnesota local area chapter Gallery event. The photo salutes Chad Corey the author of an AWARD WINNING graphic novel called Tales of Tralodren which has won both Chad as client, and Sentinel as printer partner, oodles of residual marketing opportunities. The picture says it all! And here is the link to the Sentinel Awards section of their website:
Now, as we are fervent believers in the power of the International Gallery, we see the cross-marketing symbiosis that derives when Sentinel salutes Chad and Chad salutes Sentinel and who is to say when Chad will be sitting at a convention of fellow graphic novelists who want to know who prints his books, and voila, new business opportunities arise from marketing of past Gallery success?
We know this, as we send new business possibilities to printers and other graphic professionals every single business day and we always send these leads to folks whose expertise we were made aware of by virtue of their past International Gallery entry participation.
And frankly, what we don't know is why any printer or other graphic professional would forego the opportunity to honor an existing client as per the photo above, or to have a chance to see unexpected new business.
Isn't that the logic of most business: take good care of existing clientele and be open and welcoming to new customers too? But maybe you need to hear it phrased in the words of a longtime entrant/winner in each successive International Gallery event. This is what Hopkins Printing in Columbus Ohio told us: .
In a message dated 12/11/2009 7:11:48 A.M. Central Standard Time, firstname.lastname@example.org writes:
Hi Kevin!That's funny - I must be dyslexic too because I didn't notice the "prinring," typo, neither did any of our sales reps!!I would LOVE for you to ship them today, or next week if that's better for you.There are many reasons why this is my favorite contest - first of all, it's international. Our customers are always surprised to know their piece won a print contest with people from Hong Kong, England and everywhere in between. Next - The award is a really nice looking plaque - colorful, wooden, easy to hang... Also, once we hear that we've won we can expect to get the awards in our hands within a couple weeks (or however long it takes me to get the exact wording they want on their plaques!). And - that is the best part of your award - you give me the time and availability to word the award exactly as we would like it. I just thought of another great Gallery point - the cost of your award is included in the entry fee.I don't know if I've told you this, but we stopped competing in the PIA Benny contest about 5 years ago when they instituted a $45 fee to change any part of the award from the way you entered it. (They want all awards to go to Hopkins Printing and for us to pay $95 to get duplicates for all our customers.)So - thank you for making it easy for printers. Thanks for all you do Kevin.Have a great weekend!Michelle
So dear urgent entrant, just pretend you're Eric Idle doing a Monty Python skit:
"Say no more! Say no more! Just tell me where to find the Call for Entries with the extended flexibility of the 30 July entry deadline, I have good current customers who just might be tickled if their project wins an International Award (note to self, must promise to market any and all success) and I can always use more customers!" The Call for Entries with entry date revisions can be obtained by e-mailing email@example.com or by visiting the Gallery section of the IAPHC website www.iaphc.org and looking under the Gallery button for the sub-button "Call for Entries." As noted above the entry deadline is revised til 30 July 2010.
Further note to self, "I will not limit my marketing to the print and graphics industry trade press, it's all well and good that my erstwhile competitor and lawn darts partner Jim-Bob Gill-hooey, of Jim-Bob's Emporium of Print and Taxidermy (we sell egg rolls too) is gonna read about my success on behalf of my client(s), but the folks I really want to read about it are NOT in my industry, they are current or prospective customers who might be in my town, or they might be half a world away. "
INTERNATIONAL entries still roll in: On 13 July we collected 16 gorgeous entries from The Lowe-Martin Group in Ottawa, Ontario, Canada; and we are very glad to see Tucker Printers in Rochester, New York (a Consolidated Graphics company) continue its annual patronage of the International Gallery; and 12 very drinkable wine labels from Collotype Labels (part of Multi-Color Corporation) in Mile End South, Australia, New Zealand, and South Africa; and 7 superlative web offset entries from recent Web Offset Award winner Evergreen Printing & Publishing in balmy Bellmawr, New Jersey; and 9 entries from Metro Label with plants in Napa, Vancouver and Toronto and Montreal; and a courier envelope with the payment details for the 60 entries from C&C Offset Printing Company Ltd. in Tai Po, The New Territories, Hong Kong and 3 great envelope entries from Premier Envelope in Vancouver, and Edmonton and Calgary, and an additional entry (his fifth) from John Robinson, president of Artcraft Label in Burlington, Ontario who sent us a promotional label he ran for Nilpeter USA, which was so well received by the maker of flexo presses that they sent it on to world headquarters in Denmark to be displayed at Label Expo Europe. Oh and one more very secure parcel sent by:
Hope you have received all our lenticular entries on time. Kindly intimate us for the same. Eagerly awaiting for the results, so keep in touch.
Taco Visions Pvt. Ltd
38 A & B Government Industrial Estate,
Kandivali West, Mumbai - 400 067
And we reflect again on Michelle Waterhouse's comment: "Our customers are always surprised to know their piece won a print contest with people from Hong Kong, England and everywhere in between."
If you are a member of the IAPHC Facebook or LinkedIn Group pages (all are welcomed!) you may recall that we recently posted a link from C&C Offset:
You are cordially invited to join the above noted firms to take advantage of the marketing/public relations/customer relations management bonanza that an International Award Winning imprimatur can bestow upon your firm.
REMINDER on NEW Ship-To Address: